Apple shifts responsibility for Siri to operating system chief

(Reuters) - Apple Inc has transferred responsibility for Siri, its voice assistant, from content chief Eddy Cue to operating systems chief Craig Federighi, a sign that the company is looking to embed the voice assistant more deeply into its core systems amid rising competition from Alphabet Inc's Google and Amazon.com Inc .

from Reuters: Technology News http://ift.tt/2iNigiR